To spotlight Dyson’s innovation for textured hair, we curated an immersive brand experience celebrating the launch of the Supersonic wide-tooth comb attachment. Bringing together our textured hair expertise, industry convening power, and meticulous attention to detail, we delivered a standout event that honoured the science and beauty of Afro and curly hair. The Supersonic Experience positioned Dyson as a brand committed to inclusive innovation and left a lasting impression on creators, stylists, and press alike.