Pantene World Afro Day Activation
/2021
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To support World Afro Day in their mission to drive awareness and challenge everyday perceptions of Afro hair, the Pantene Gold Series activation encouraged creators to take part in #FabFroFive – a social campaign which encourages people to post 5 positive words about their Afro hair on Instagram.
CLIENT
Pantene Gold Series
DELIVERABLES
Influencer & content management
Creative campaign development
YEAR
2021
ROLE
Brand Activation
