Pantene World Afro Day Activation

To support World Afro Day’s mission of challenging stereotypes and celebrating Afro hair, we partnered with Pantene Gold Series to deliver a purpose-driven digital activation. The #FabFroFive campaign invited creators and influencers to share five positive words about their Afro hair on Instagram, fostering pride and self-love within the textured hair community. By amplifying authentic voices and driving social engagement, the campaign helped shift perceptions and align Pantene with a movement for meaningful change.