why we do what we do
"The no1 source for hair care discovery and discussion online..."
Haircrush is a place for hair care discovery and discussion online. We explore the hair care routines of inspiring women and share essential hair care tips & latest trends. We also enable conversation between community members via an online forum.
Our editors go into the homes your favourite muses to talk hair care, career, and what hair means to women today. They review the hair products they love and share the products you need to know about.
MEET THE FOUNDER, ANTOINETTE ALE
I've always had a passion for hair. Ever since I was in my mid-teens, I would experiment a lot. With colour, styles, extensions and cuts. It allowed me to express myself through trial and error - but also allowed me to build a wealth of knowledge that I still hold today. Couple that with an innate desire to help women feel beautiful and confident, I was always that friend giving hair advice.
To give to others is the very essence of our existence. We all need to find our platform to give, to share, to empower. My platform is all things hair, so Haircrush is my gift to you. I hope that it inspires you, sparks your creativity and allows you to unlock the many ways of expressing what your hair means to you.