AS I AM is a popular natural hair care line that can be found at many beauty supply stores in the U.K. and in the U.S. They burst onto the scene in the early 2010s, at the height of the natural hair movement. AS I AM is also a cruelty-free brand.
One reason why the line has become so popular is because of its diversity of products. AS I AM offers not one, not two – but five collections to help moisturize your curls and soothe itchy scalps. Their Dry and Itchy Scalp line, for type 3 or 4 hair, is specifically formulated to relieve itchy scalps and eliminate dandruff.
Each product line comes with a shampoo, conditioner, and other treatments.
Another reason why we love AS I AM is because their products are infused with real, quality ingredients that will help to nourish your curls. Their Long & Luxe line contains pomegranate and passion fruit in their conditioning, cleansing, and styling products. Pomegranate is known for its ability to stimulate hair growth and improve blood flow to the scalp. Their ingredients are carefully researched and formulated to help you achieve happy, healthy, hair!
The last reason why we love AS I AM is their commitment to creating hair products for a variety of hair types and needs. Those with 4c hair can find products to moisturize their delicate curls; those with 3b hair can use their curly jelly to define their ringlets. There is truly something out there for everyone!